True Brit Entertainment enters administration, citing tough market

True Brit Entertainment, a film distributor that also co-financed and produced British projects, has entered administration, according to reports. The company had traded for about three years. Chief executive Zygi Kamasa blamed “extremely challenging market conditions”.

What happened to True Brit Entertainment

The Express and the Daily Mirror reported that True Brit specialised in acquiring UK rights to major theatrical releases, including the recently released Hugh Jackman film The Death of Robin Hood. Kamasa, a film executive with more than 25 years in the industry, founded the company in 2023. It was backed by the talent management and entertainment company Three Six Zero and said it wanted to become the “foremost distributor of British films in the UK”.

The Express said it was announced at the end of September that the business had been put into administration, with administrators appointed earlier this week. Kamasa told Deadline: “In extremely challenging market conditions, the company has taken the difficult decision to enter administration.” He added that “an independent specialist has now been appointed to oversee the company and assess the options available, with the aim of achieving the best possible outcome for the company and its creditors.”

Some headlines link the firm to 50 releases. The reports also say Kamasa helped finance more than 50 British films and led the UK theatrical release of more than 300 titles, from The Hunger Games to La La Land. They do not say how many of those came under True Brit, so those figures should not be read as the company’s own record.

Who is affected

The reports do not say how many people worked for True Brit, how much it owes or which suppliers and creditors are involved. They also do not say what happens to films it has already acquired. Those gaps matter for freelancers, cinemas and production partners who dealt with the company, and we will not guess at the numbers.

The Insolvency Service’s Annual Report and Accounts for 2025 to 2026 sets out one safety net for staff generally. Its Redundancy Payments Service processes statutory redundancy and other employment-related payments for employees whose employers have become insolvent, drawing on the National Insurance Fund. Whether any True Brit staff would claim is not stated in the reports.

People owed money would usually expect to hear from the appointed office-holders. The Gazette names Lloyd Hinton and Kelly Knight, both of Insolve Plus Ltd, as joint liquidators appointed on 5 October. Both True Brit and Insolve Plus have been approached for comment.

Timeline as reported

The reports use different terms for the insolvency process. The Express and the Mirror refer to administrators, while the Gazette entry cited by both names joint liquidators, so the formal route is not clear from the coverage. The table below sets out the sequence as reported.

Taken together, the company lasted about three years. The move from announcement to appointed office-holders appears to have taken days rather than weeks, though the sources do not describe the process in detail.

Is this a wider problem for the sector?

One company’s failure does not establish a wider crisis in UK film, and none of the sources makes that claim. Kamasa’s reference to market conditions is the only explanation on record.

Some funding figures from elsewhere give background, though they are not a like-for-like comparison. The Welsh Government said nine new TV projects had been approved for support this year, backed by just under £4 million via Creative Wales and expected to bring an additional £50.6 million into the Welsh economy. It said Creative Wales has awarded over £35.5 million to 74 projects since 2020, securing over £434 million of spend. That relates to Welsh production funding, not UK film distribution, so it says little about True Brit’s situation.

The Insolvency Service report also says overall case volumes have increased, though it does not break them down by industry.

What happens next

The appointed office-holders will assess the options for the company, in Kamasa’s words, with the aim of the best outcome for creditors. Details on creditor numbers, staff and the fate of any rights held by True Brit have not yet been released.

Anyone who is owed money by the company should watch for formal notices from the appointed office-holders and check the Gazette entry. Staff who have lost work can look at the Redundancy Payments Service guidance. We will update this report when True Brit or Insolve Plus responds.